Search engine optimization (SEO) in simple words, can be defined as the process of increasing the visibility and clicks of your website and hence increases your business since more visibility of your business website will eventually increase chances of new customers and orders. It’s a simple way of promoting your business. This is done with help of key words in search engines. For e.g. you search a particular word in Google and you get many results. The SEO process will help your business web link to come up in first 10 or in the first page itself which searcher will click and explore.